Fandom is no longer just a consumer phenomenon—it’s a brand strategy.
In this panel discussion, previously live on LinkedIn on Aug. 25, we dig into how today’s most passionate audiences are reshaping the experiential playbook, and what it really takes to show up in a way that builds community, earns media, and keeps fans coming back. From Audible’s 2,400-person San Diego Comic-Con panel to The North Face’s decade-long Global Climbing Day to Pinnacle’s work at Fanatics Fest, the conversation covers creator strategy, the shift from broadcasting to belonging, and why the best brands are playing a very long game.
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🤝 Coproduced with Pinnacle: https://www.pinnacle-exp.com/
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