Account Based Marketing

Building an MQA model is only part of the transition from tracking marketing qualified leads (MQLs) to focusing on marketing...

Modern B2B buying decisions involve committees of 13 or more stakeholders across departments and seniority levels—each researching independently, with distinct...

A majority of B2B buyers (70%) aren’t satisfied after a single search. They return to Google at least three times,...

B2B buyers don’t begin their journey on your website. They research independently, explore third-party resources, and consume content across a...

Marketing has officially moved beyond its role as a cost center, with growing expectations for the function to prove its...

B2B buyers no longer follow a straight line to purchase. Most of their research happens anonymously, across channels, over extended...

Connecting buying group signals is only the first part in understanding buying group purchase behaviors. The harder question is knowing when the signals you’re seeing add up...

If your marketing team is generating plenty of marketing qualified leads (MQLs) but pipeline still isn’t progressing as expected, the problem may not be lead...

For decades, marketers have treated the marketing qualified lead (MQL) as the clearest signal of account interest. A prospect downloads a white...

Marketers have more data and more measurement tools than ever, yet research from Madison Logic and The Harris Poll finds...