Account Based Marketing

With 75% of companies using a multi-touch attribution model to measure performance, the shift away from simplistic, single-touch views is undeniable. For...

Ask a B2B marketer what they’d fix about how their team measures pipeline impact, and you’ll get a long answer. Not because they don’t care about measurement,...

In this interview with Demand Gen Report, Madison Logic CEO Keith Turco shares his perspective on how AI’s impact on SaaS...

You’ve heard the narrative: in a privacy-first, cookieless marketing world, third-party data is dead. But this oversimplification misses a critical point: relying only on...

Marketers are being held accountable for pipeline, but most tools still go dark exactly where it matters most: the mid-funnel....

You ran the campaign. Engagement was strong. Leads came in. And then… pipeline didn’t follow.  If that scenario sounds familiar, you’re not alone. It’s one of the most frustrating...

Your B2B buyers are conducting more independent research than ever, using AI search, peer communities, and ungated content to form...

Marketing Accountability Has Changed. Measurement Hasn’t Kept Up. New research from Madison Logic reveals why pipeline has become the new...

Sales teams are under constant pressure to hit their numbers, but traditional cold outreach is losing its edge. Modern buying committees independently research solutions across multiple digital...

As teams are being asked to create experiences that are relevant, connected, and measurable across the full buyer journey, B2B...