Account Based Marketing

Marketing Accountability Has Changed. Measurement Hasn’t Kept Up. New research from Madison Logic reveals why pipeline has become the new...

Sales teams are under constant pressure to hit their numbers, but traditional cold outreach is losing its edge. Modern buying committees independently research solutions across multiple digital...

As teams are being asked to create experiences that are relevant, connected, and measurable across the full buyer journey, B2B...

B2B marketers today are accountable for pipeline growth. They pour budget into content syndication, programmatic advertising, and social campaigns. They track impressions, clicks, and leads....

New dashboard delivers real-time pipeline intelligence for multi-channel ABM campaigns NEW YORK, NY — April 23, 2026 — Madison Logic,...

B2B marketers have long been asked to prove pipeline impact, but most are still stuck measuring activity instead of actual...

From Johanna Shirman, growth strategist at Madison Logic    B2B isn’t boring—we’ve just made it that way.  During his keynote at B2BMX 2026, “Building a Sexy Brand in an Unsexy Industry,” Elfried Samba,...

From Brian Lubocki, senior director of enterprise account sales at Madison Logic  At B2BMX 2026 last month, a clear pattern emerged: while the fundamentals of B2B marketing remain intact, the...

During our panel discussion at B2BMX 2026 last month titled “When Traditional B2B Breaks: How GitLab, Shell Lubricant Solutions, and Palo Alto Networks...

B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs...