Account Based Marketing
Half of Marketers Guessing What Drives Purchases
As artificial intelligence (AI) disruption, economic pressure, and audience fragmentation continue to reshape the B2B advertising industry, new research from...
Nearly Half of Marketers Are Guessing. We Can Do Better.
New research from Madison Logic with The Harris Poll found that 48% of B2B marketers admit they often feel they’re...
Nearly Half of Marketers Admit They Are Often Guessing What Drives Purchasing Decisions Today
79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as...
Reporting ABM Without Starting an Attribution Fight
Every revenue team has experienced the same meeting: Marketing presents campaign performance. Sales points to closed opportunities. Customer success highlights expansion revenue. An...
Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA
If my conversations with B2B leaders reveal anything, it is that we all feel the ground beneath us shifting. Familiar...
The Buying Group Paradox: Why More Stakeholders Means Fewer Deals—and What to Do About It
According to Forrester Research, the average B2B purchase decision now involves 13 internal stakeholders and 9 external participants.* Are you...
Why Misalignment Is Killing Performance Marketing
Expectations around marketing’s ability to demonstrate direct business impact are rising. According to Madison Logic’s 2026 Performance Marketing Survey, 63% of organizations now evaluate...
Forrester’s B2B Forum EMEA 2026 Awards
The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to...
Marketing Attribution: Moving Beyond Touchpoints
Your team has likely spent hours debating which attribution model best proves marketing’s influence on pipeline. But this focus on assigning credit is...
Is SaaS Killing B2B Marketing?
The SaaS model changed everything about how companies buy and use technology. For B2B marketers, it lowered the barrier to entry, democratized access to...
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