Social Teams Say AI Is Working. Their Own Posting Data Disagrees
Two incompatible claims are circulating in social media marketing right now, and both come from survey data collected in 2026....
ABM Budgets Are Chasing Intent Data. Audited Accuracy Says It Is Barely Better Than a Coin Flip
The account-based marketing market is on track to reach $1.15 billion in 2026, according to Mordor Intelligence, growing toward $2.02...
Marketing Teams Keep Buying AI Agents. Most Haven’t Fixed the Data Underneath Them.
Adoption numbers for agentic AI in marketing look impressive until you check what is actually running underneath them. Supermetrics’ 2026...
Agentic AI Shipped to Production at 41 Percent of Agencies. The Bottom Quarter Is Losing Money on It.
A survey of 250 marketing and creative agencies ($1M to $50M in annual revenue, split across the US, Europe, and...
Event Budgets Are Rising Faster Than the Ability to Measure Them
Event spending is going up. One 2026 survey summary reports that 86 percent of B2B marketers plan to increase event...
B2B Direct Mail Response Varies More by Format Than by Season
B2B direct mail averages a 4.4 percent response rate on cold prospect lists and 5 to 9 percent on house...
B2B Marketers Know Brand Pays Off Later. Most Budgets Still Reward Now.
The B2B marketing research points one direction and the budget data points another. One 2026 roundup puts the ideal B2B...
Programmatic Spend Keeps Growing, but the Open Exchange Is Not Where It Is Going
US programmatic advertising is running above $200 billion in 2026, and connected TV is the clearest source of new growth....
Martech Utilization Sits Near 33 Percent. Cutting Vendors Will Not Fix That Alone.
Martech's share of the marketing budget has fallen to a five-year low of 19.4 percent, yet 62 percent of CMOs...
RCS Gives Mobile Marketers a Richer Channel. The Discipline Problem Stays the Same.
Rich messaging is finally reaching both major phone platforms. Google Messages fully supports RCS, Apple added RCS support in iOS...
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Recent Posts
- Social Teams Say AI Is Working. Their Own Posting Data Disagrees
- ABM Budgets Are Chasing Intent Data. Audited Accuracy Says It Is Barely Better Than a Coin Flip
- Marketing Teams Keep Buying AI Agents. Most Haven’t Fixed the Data Underneath Them.
- Agentic AI Shipped to Production at 41 Percent of Agencies. The Bottom Quarter Is Losing Money on It.