Channel Marketing

Summary Treat omnichannel maturity as four connected layers: connected customer data, prioritized journeys, coordination across integrated channels, and governance, not...

Summary Category structure can influence session depth, browse-to-buy conversion, and repeat visits, making it more than a catalog-organization decision to...

Summary Fixed inactivity windows (30, 60, 90 days) can limit responsiveness when used alone because they do not account for...

TL;DR Nerdio Manager is the best virtual desktop infrastructure (VDI) software, according to G2’s latest Summer 2026 Grid® Report for...

Summary Use checkout depth as one evaluation criterion: assess whether the platform supports the browsing, cart, and payment flow your...

I evaluated 8 free tools using G2 Data and reviews to finalize the 8 best free contract management software for...

Summary Conversational commerce can combine AI-assisted product discovery, support, and guided handoff or transaction workflows in configured channels such as...

Getting onto the shortlist used to be the hard part of a deal. Today, it is the easy part. The...

Summary Omnichannel marketing automation only works when one unified customer profile feeds every channel decision, not five separate campaign tools...

📌 THE GIST Most small business owners, consultants, and freelancers are undercharging. The rate itself is often fine. The pricing...