mGrowTech

Two of the industry's own research firms cannot agree on how big the social ad market even is. WARC's Q3 ...

Marketers adopted AI analytics and automation faster than almost any tool that came before it, and now fewer of them ...

Account-based marketing's pitch is precision: stop spraying a market and instead map the handful of people inside a target account ...

Gartner just put a number on how fast marketing is supposed to change. The research firm forecasts that 60 percent ...

The ratio flipped twice over in twenty years. In 2004, the US had about 3.2 PR professionals for every working ...

Mobile marketers spent 2026 sending more push notifications than at any point before it, and getting fewer opens for the ...

Brand is the priority again, and the money is already moving. In NIQ's 2026 CMO Outlook, built from a global ...

Zero-click search just hit a new high, and paid search overall did not pick up the slack. SparkToro's analysis of ...

Budgets are shifting toward channels that marketing mix models were never built to register. Commerce media spending is projected to ...

Brands have spent the last three years hearing the same pitch: retail media networks let advertisers reach shoppers directly, without ...