Brand Management

0 0 Sustainability remains central to the L’OCCITANE Group’s philosophy on beauty, guiding every stage of its product development, from...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing....

If New York really is the city that never sleeps, that’s in no small part thanks to coffee – and...

0 0 Portica has officially launched its standalone label for curated outdoor spaces, ranging from vibrant commercial projects to luxury...

As a CMO or Marketing Director, you’ll know that companies tend to get more complicated as they grow. You may...

WK Kellogg – inventor of cereal – is being bought by Italian candy maker Ferrero for the soggy-sounding price of...

Some of the most compelling fundraising campaigns don’t create something entirely new. They combine existing ideas in ways no one...

Apparel resale is a robust category centered on the ability to sell and buy pre-worn clothing that is in good...

We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews and feedback....

Big Cartel launched in 2005 as a low-cost, easily customisable ecommerce platform specifically aimed at artists and other creatives. In...