Brand Management

For more than twenty years, The Blake Project carried the same identity into the world. It was there when we...

Kenangan Coffee marked a major milestone with its official debut in Taiwan, opening its first outlet at Shin Kong Mitsukoshi...

A new report on the state of AI in technology marketing, released by Callan Consulting in April 2026, shows that...

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in...

There’s an all-out market battle in-store and online between wet cat treat brands. Delectables® soars to the top by unapologetically...

What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking...

Marimekko X Casetify. Image credit- Marimekko & Casetify Marimekko, the Finnish lifestyle design house, has joined forces with Hong Kong-based...

My mother had many opinions on many issues. As a female lawyer in the 1950s, she expressed these opinions assertively....

Personal branding is no longer optional. In 2026, your online presence often shapes first impressions long before you enter a...

As part of Bosch’s Route 66 centennial journey, automotive creators will capture how modern wiper technology performs across changing weather...