Event Management

When attendees at D23 turned a corner at the Anaheim Convention Center, they came face-to-face with a 1:1 toy car...

Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing...

Fandom is no longer just a consumer phenomenon—it’s a brand strategy. In this panel discussion, previously live on LinkedIn on...

Nonprofits run some of the most logistically complex events in any sector. A single annual gala might involve donor tables,...

How the brand’s 200th anniversary and 40th US Open sponsorship converged It’s just milestones on milestones for Evian this year....

The registration form is the most important page in your entire event marketing funnel. Every email you send, every social...

Search for your required afterschool ratio and you'll find a number. Maybe 1:10, maybe 1:15. Treat it as trivia, because...

Vibe-Coded Lead Capture Tools Might Save Cash-Strapped Exhibitors a Little Money, but the Data-Enrichment Costs Are Too Hard to Ignore...

Stan culture in music is thriving, with social media continuing to boost superfans’ ability to connect and create content, while...

Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic...