Marketing Automation

Exclusivity in loyalty programs is often mistaken for a bigger discount with better branding. It isn’t. A discount lowers the...

The best B2B marketing automation software does not automatically fix a broken marketing system or flood your pipeline with high-quality...

Loyalty Program Benefits: What the Data Shows in 2026 In 2026, the average loyalty program returns 5.3x on investment, up...

I’m becoming a pretty prolific tool tester (seriously), and I’ve developed what I think is a fairly scientific approach when...

The first time I saw my client's brand in an AI answer, nobody had done anything to put it there.I...

Picture this: A member 40 points from Gold with no idea of it. A shopper who’d have loved free two-day...

A customer who feels unrecognized rarely complains. They don’t file a support ticket or leave a one-star review. They just...

They say comparison is the thief of joy, but I’d argue that comparison (when done right) can be one of...

Last week, 72 people at Buffer stopped their regular work and spent the week building.It was our third company Build...

There’s hardly a bigger sin in loyalty program design than rewarding the first purchase and then going quiet. Yes, the...