mGrowTech

Martech's share of the marketing budget has fallen to a five-year low of 19.4 percent, yet 62 percent of CMOs ...

Nearly seven in ten searches now resolve without a visit to any website, according to 2026 industry analysis. For brands, ...

Rich messaging is finally reaching both major phone platforms. Google Messages fully supports RCS, Apple added RCS support in iOS ...

B2B measurement in 2026 has moved from picking one method to stacking several. Survey figures compiled this year report that ...

Google changed two of its biggest ad products in opposite directions in 2026. Performance Max became more transparent. AI Max ...

Event spending is going up. One 2026 survey summary reports that 86 percent of B2B marketers plan to increase event ...

B2B direct mail averages a 4.4 percent response rate on cold prospect lists and 5 to 9 percent on house ...

The case for partner-led selling has become hard to ignore. A 2026 channel statistics compilation reports that partner-overlay deals win ...

The B2B marketing research points one direction and the budget data points another. One 2026 roundup puts the ideal B2B ...

US programmatic advertising is running above $200 billion in 2026, and connected TV is the clearest source of new growth. ...