Event Budgets Are Rising Faster Than the Ability to Measure Them
Event spending is going up. One 2026 survey summary reports that 86 percent of B2B marketers plan to increase event...
B2B Direct Mail Response Varies More by Format Than by Season
B2B direct mail averages a 4.4 percent response rate on cold prospect lists and 5 to 9 percent on house...
Partner-Overlay Deals Win 3.6 Times More Often. The Tooling Behind Them Is Barely Started.
The case for partner-led selling has become hard to ignore. A 2026 channel statistics compilation reports that partner-overlay deals win...
B2B Marketers Know Brand Pays Off Later. Most Budgets Still Reward Now.
The B2B marketing research points one direction and the budget data points another. One 2026 roundup puts the ideal B2B...
Programmatic Spend Keeps Growing, but the Open Exchange Is Not Where It Is Going
US programmatic advertising is running above $200 billion in 2026, and connected TV is the clearest source of new growth....
Agentic AI Shipped in 2026. It Shipped as a Feature, Not a Replacement.
Every 2026 marketing-trends list says the same thing: agentic AI, systems that plan, execute, and optimize multi-step workflows without a...
Two New Platforms Launched in 2026 to Fix What HubSpot and Oracle Still Do Not
HubSpot led the Gartner Magic Quadrant for B2B Marketing Automation Platforms for the sixth year running in 2026. Oracle has...
LinkedIn Is Penalizing the Same AI Content Teams Just Bought Tools to Produce
Two things are both true about LinkedIn in 2026, and they point in opposite directions. Marketing teams spent the year...
The AI Search Budget Everyone Is Adding Is Mostly Old SEO Budget With a New Name
Marketing budgets in 2026 are flat at 7.8% of company revenue, and martech's share of that total is at a...
AI Can Score a Buying Group. It Still Can’t Shrink One.
B2B buying committees kept growing in 2026. The median group for a deal over $50K now sits at 11.2 stakeholders,...
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