Holiday shopping is deeply personal. That’s why consumers seeking authentic human connection turn to video — and real people — for the visual validation that guides their choices. In fact, 94% of holiday shoppers who used YouTube reported taking further steps toward their purchase after watching a related video.
Turn holiday inspiration into bottom-line growth with these new retail best practices:
Ready to capture your next wave of seasonal growth? Access the new 2026 Demand Gen Retail guide.
