Mobile Marketing

Reading Time: 7 minutesThe Activation Gap Nobody Talks About Brands are spending more on AI-powered segmentation than ever, as it...

Jessica Abbadia 24 June 2026 Your app can rank well, win impressions, and still lose. The reason is almost always...

Marketers have wrestled with this problem for years: how do you draw a credible line between a video view on...

Reading Time: 18 minutesYour agentic commerce strategy just got harder. Because Google Universal Cart means your best customers can now...

Jessica Abbadia 25 June 2026 Most mobile marketing fails for the same reason. Teams treat growth as a series of...

Reading Time: 5 minutesIn lifecycle marketing, high-quality visuals are expected at every touchpoint, in every format, for every campaign. Traditional...

Jessica Abbadia 24 June 2026 Mobile app keyword research has quietly evolved from educated guesswork into something closer to a...

İsmet Gökşen started his career in mobile adtech before making the move into venture investing. Today, as Managing Partner of...

Reading Time: 5 minutesPersonalization Has a Ceiling. It’s Made of Human Bandwidth. For as long as brands have invested in...

Reading Time: 6 minutesYou have the real-time behavioral events and rich user profiles, but turning that data into personalized code...