Mobile Marketing

Did you know that the average person checks their phone 58 times a day? Since your donors are constantly texting,...

Reading Time: 5 minutes For today’s marketing leader, your Customer Engagement Platform is the engine of your growth strategy. But...

Direct mail has long been a crucial component of nonprofit multi-channel marketing strategies across sectors. From driving traffic online to sharing event...

Jess Ailion 27 November 2025 A/B testing is a critical marketing tool, yet many marketers and brands overlook this valuable...

Reading Time: 20 minutes Sometimes, it feels like every brand is competing for the same square inch of customer attention....

Reading Time: 18 minutes Using a legacy customer engagement platform like Salesforce Marketing Cloud means certain trade-offs you can’t ignore....

Reading Time: 17 minutes Thinking about switching to one of the Adobe Marketing Cloud alternatives? Maybe you’ve been using Adobe...

Black Friday and Cyber Monday drive a huge spike in activity for mobile apps and games. Installs surge, ad spend...

Reading Time: 11 minutes The retail customer journey has evolved significantly from the days when shopping meant simply walking into...

Reading Time: 21 minutes You may have had it with Oracle Responsys’ clunky modules, limited channels, and extra charges for...