Brand Management

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract,...

The best branding and packaging projects – or at least the ones that most excite this slightly jaded old design...

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HOULTE has revealed sophisticated wood storage cabinets and bedroom essentials designed to handle the reality of modern living, offering premium construction...

Brands that lead today do three things exceptionally well. They create an emotional advantage that customers cannot get elsewhere.They establish...

Few parts of branding get as touchy as architecture. Even whispers of dissolving a brand beget angst, doubt and endless...

Multidisciplinary design studio Bruce Mau Design (BMD) has partnered with the McMichael Canadian Art Collection on a transformative rebrand and...

My mentor Clayton Christensen taught us that disruptors win by being cheaper. They enter the market at the bottom with...

Another day, another soft drink with a wild new angle: in the last year or so we’ve undoubtedly seen some...

Last week, I discussed the new brick-and-mortar Amazon entry: a big box store with a large helping of Amazon logistics,...