Brand Management

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a...

Wine company Nice started life in 2019, and ever since, has aimed to be a far more straightforward alternative to...

There is much angst about the state of advertising. Various commentators in the industry and in the general media have...

Design systems are often spoken about in terms of those moments of ‘surprise and delight’, but often, there’s little either...

Michael Kors has opened its newest flagship at Beijing China World, inviting guests into a fresh, modern retail experience complete...

A Moment of Indulgence: Risala Captivates with Kefi Latte at Cosmoprof Bologna. Image source: Risala At Cosmoprof Bologna, Risala arrived...

This summer, Apple plans to roll out paid advertisements on Apple Maps in the U.S. and Canada this summer, signalling...

Bain publishes a good analysis every year of so-called insurgent brands in the U.S. FMCG (fast-moving consumer goods) market. For...

For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no...

Award winning actress, Haley Lu Richardson, partners with the SHEBA® brand to help cat parents win over their feline’s affection...