Brand Management
Tata Communications Invests in AI-Ready Connectivity
Tata Communications, a leading global communications technology player, today announced strategic investments in subsea cable infrastructure by acquiring significant fiber...
What Makes a Campaign Case for Support Actually Work?
Stop me if this sounds familiar: You have a Case for Support that is beautifully written and beautifully designed. Unfortunately,...
Werther’s Original Strikes a Sweet Chord with “Soft Caramel Rock”
Werther’s Original is turning up the volume on the softer side of caramel this summer with Soft Caramel Rock, a...
Does the Printed Case for Support Still Matter?
“Don’t give me a printed case. I wouldn’t know what I’d even do with it. Just give me a PDF.”...
a Free Online Art Gallery Platform for Immersive Virtual Exhibitions
As more creators move their work online, ExhVerse officially launches a free online art gallery platform purpose-built for immersive virtual exhibitions. ExhVerse empowers...
Building a Better Case for Your Case
A case for support is one of the most familiar tools in fundraising, but also one of the least consistently...
The House of Gucci Reveals a Dazzling New High Jewellery Line
Infused with floral elegance and nautical refinement, Gucci’s new high jewellery collection unfolds across four families: Gucci Flora, Gucci Nodo,...
Timelessness vs. timeliness
Every brand faces the same question: build for right now, or build for always? For Creative Director Simrit Brar, it’s...
Crafted Giving: The Case for Support
With the world shifting to digital, it’s easy to assume that printed cases for support are not as relevant to...
JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity
JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one...
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