Brand Management

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Fast Retailing’s lower‑priced brand GU is turning to a luxury fashion veteran in hopes of elevating $18 denim to worldwide...

One of the most difficult tasks for brand marketers is aligning an enterprise around a corporate Brand Purpose (North Star)...

When it comes to keeping healthy fish, nutrition is one of the most important factors under an aquarist’s control. Yet...

Kenanga Research reports that Farm Fresh Berhad (FFB) is fast‑tracking its regional growth, driven by a larger‑than‑expected dairy herd expansion...

There’s something refreshing happening at ZUS Coffee, and surprisingly, it isn’t coffee. For a brand that has become a staple...

Chow Tai Fook introduces “Chinese Couture” in Shanghai, a high jewellery collection that channels the grandeur of ancient Chinese dress...

The most consequential brand decisions are often made before anyone calls them brand decisions. Leadership chooses markets, customers, products, pricing,...

Fjord is a new  floating sauna and cold-water plunge experience moored in San Francisco Bay’s Sausalito area. Rather than being...

Japan is currently experiencing a tourism renaissance. Statistics show that, in 2024, the country welcomed a record 36.87 million international...