Brand Management
The Resurgence Of Brand Loyalty
Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus...
Mazda Premieres CX‑5 in a Genre‑Bending Five‑Film Campaign
5 Sides of the All-New CX-5. Image source: Mazda North American Operations Mazda has unveiled the trailer for “5 Sides...
WeShop Debuts “Shopping Starts Here” Across the UK Market
WeShop Holdings Limited, the world’s first community-owned social commerce platform, has officially launched its new “Shopping Starts Here” promotional campaign...
When Website Performance Becomes Marketing’s Weakest Link
Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves each year. Creative testing is constant. Audience targeting...
The Kraft Heinz Pause: Financial Strategy Or Brand Strategy?
Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane, announced that the organization would be postponing the...
How Your Campaign Name Serves as Your North Star
Every great campaign has a theme name that’s more than a mere tagline or headline. The name is the pivot...
When Clickbait Becomes a Lesson
At a time when artificial intelligence (AI) has become fraudsters’ favourite tool, Visa and its agency Marcel have created “The...
How AI Is Reshaping The Consumer–Brand Relationship
Consumers are using AI as a brand hack. Which says as much about consumers as AI. None of which is...
The Link Between Brand Vision And Enduring Profitable Growth
A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal....
A Briefing from the COO
Friends of Parisleaf, As we move through March’s B Corp Month celebrations, I’ve been reminded of what this season really...
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