The Esports Foundation (EF) and Saudia, the national air carrier of the Kingdom of Saudi Arabia, have revealed an expanded partnership naming the airline the Official Airline of the Esports World Cup 2026 (EWC).
Through this collaboration, Saudia will support the EWC’s first international edition in Paris, France, through a series of initiatives highlighted by the unveiling of the world’s first commercial aircraft dedicated to an esports event. Revealed during an official ceremony at Saudia Technic in Jeddah, Saudi Arabia, on 21st July, attended by government representatives, partners, media, and creators, the specially branded aircraft will operate daily flights between Riyadh and Paris throughout the tournament and across Saudia’s international network for the next two years, serving as a long-term flying symbol of the partnership between Saudia and the Esports World Cup.
Saudia Joins Esports World Cup 2026 as Official Airline, Unveils Branded EWC Aircraft
As the Official Airline of EWC, Saudia is supporting the tournament through dedicated travel initiatives connecting players, fans, creators, clubs, and event staff between Riyadh and Paris. Guests can enjoy EWC content, including the documentary Esports World Cup: Level Up, through BEYOND, Saudia’s inflight entertainment system, while selected live tournament broadcasts will be available in Saudia lounges throughout the event.
Saudia has already flown thousands of staff, selected Superfans, content creators, and players to Paris for the event, with many more expected to travel over the coming weeks. Through the EWC Superfan program, the airline is enabling selected fans to experience the tournament in person while bringing MENA-based content creators to produce on-site coverage for audiences across the region.
The exclusive partnership extends beyond travel with Saudia’s community Fortnite tournament, building on the success of the 2025 edition, which engaged hundreds of thousands of fans on a custom map. The 2026 tournament introduces a new map featuring a branded airport and Saudia aircraft inspired by the real-life EWC livery. Winners will receive tickets to EWC 2026 Paris, giving them the opportunity to experience the tournament and join the global esports community in person.
“The Esports World Cup has always been about bringing people together through a shared passion for gaming”, said Francois Desir, Director of Sponsorship and Advertising, the Esports Foundation. “Our expanded partnership with Saudia allows us to extend that experience beyond the competition, connecting communities from Saudi Arabia to Paris and celebrating esports throughout the journey. From the world’s first commercial aircraft dedicated to an esports event to onboard programming and fan experiences, our partnership reflects the global reach and cultural impact esports has today.”
Mr. Ibrahim Binaquil, Marketing Head at Saudia Group, said: “The Esports World Cup reflects Saudi Arabia’s growing role in bringing people together through world-class experiences that resonate with audiences around the globe. As the Kingdom’s national flag carrier, our role extends beyond travel to connecting people with experiences that create lasting memories and strengthen cultural exchange. This partnership allows us to engage a new generation while showcasing the energy, creativity and ambition that define Saudi Arabia today.”
The renewed partnership follows the success of last year’s Esports World Cup, which welcomed more than 3 million visitors to Riyadh. The collaboration builds on the relationship established in 2025, when Saudia and EWC signed their partnership agreement through an interactive digital platform that reflected the technology-led spirit of both organizations.
The Esports World Cup 2026 will be hosted in Paris, France, through August 23, welcoming more than 2,000 players and 200 Clubs from over 100 countries to compete across 24 games and 25 tournaments for a share of a record-breaking $75 million+ prize pool.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
