• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Wednesday, May 6, 2026
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Channel Marketing

Future Horizons: March Semiconductor Update

Josh by Josh
March 22, 2026
in Channel Marketing
0
Future Horizons: March Semiconductor Update


The always insightful work of Malcom Penn at Future Horizons was contained in his March 2026 update, reproduced with permission below.

Executive Summary

January’s WSTS Report saw a further $4.0 billion upward revision to last month’s reported numbers, bringing the total up to US$795 billion, up 26.1 percent vs. 2025. This 0.6 percent annualised increase was solely attributable to ICs, up 39.9 percent year-on-year, more specifically to Memory, up 29.9 percent, and Logic, up 38.8 percent, all in turn driven by the red-hot AI-datacenter explosion.

In sharp contrast, Analog and Micro were up just 8.7 and 7.9 percent respectively, with Opto and Discretes even lower at 4.7 percent and 3.2 percent.

Whilst IC value-growth was eye-watering, unit growth was only single digit, re-enforcing the fact 2025’s growth was ASP, not demand, driven.

At this stage in the cycle, as we enter 2026, we would all be well-advised to remember the two golden rules of semiconductor ASPs.  First, Moore’s second law, “The long-term IC ASP value is a dollar” and second, the historical industry observation, “The long-term IC ASP growth is zero.”  Unless, or course, “It’s different this time!”

Market Outlook

Q3 and Q4’s strong double-digit growth rates were some of the strongest on record, lifting the full-year growth to 26.1 percent, bringing the total market value to just shy of US$ 800 billion. And with no sign yet of this growth momentum slowing, we can expect to see humdinger first quarter as well.

With still no sign yet of any slowdown in this growth, a strong first quarter would blow our plus 12 percent forecast, with an upside of 18 percent, clear out of the water, with an upside now north of 40 percent, potentially adding around US$300 billion to 2025’s blockbuster chip sales.

But … if the AI market tanks, overnight the current inexhaustible end-market demand for AI-hyperscaler investment would plummet, triggering a collapse in high-performance processor and HBM sales, ricocheting into other support products, from power discretes to microcontrollers and analog, with the rest of the chip market overwhelmed by the tsunami, unable to push back against the collateral damage and fallout.

On the global economic front, the world outlook is currently being stress-tested by a convergence of shocks, namely: the Middle East war; the emergence of AI as a disruptive technology; soured loans starting to pop up in the booming private-credit industry; a softening US job market; and stubbornly high inflation.

Each shock alone might be manageable, but together they are creating fragilities in global markets that no single policy lever can fix, making it different and more difficult than the rout sparked Donald Trump’s 2025 tariff rollout.

Do not expect the economy to provide a strong foundation for 2026 chip market growth.

There is no upside to the current economic outlook, other than hope that the multiple downside risks do not materialise.

A downturn and correction in chip market growth is inevitable, only the trigger and timing uncertain.  If the trigger is a correction in AI demand, the downturn will happen in 2026.  If that demand stays strong throughout 2026, then the crash will come early in 2027, once the additional memory capacity comes on stream.

The only forecast certainty right now is “Everyone’s chip market forecast for 2026 is wrong!”

Our overall message for 2026 is clear; enjoy the party if you can but proceed with extreme caution and do not be distracted by 2025’s headline dollar growth. Growth is ASP not demand driven and that can reverse just a quickly as it came.

To paraphrase the wise words of SK-hynix Chairman Chey Tae-Won, “2026’s US$300 billion sales growth could just as easily turn into a US$300 billion decline.”



Source_link

READ ALSO

In-Person Event Ideas for Small Business That Fill Slow Days

6 Best Content Writing Services on G2: My Top Picks

Related Posts

In-Person Event Ideas for Small Business That Fill Slow Days
Channel Marketing

In-Person Event Ideas for Small Business That Fill Slow Days

May 6, 2026
6 Best Content Writing Services on G2: My Top Picks
Channel Marketing

6 Best Content Writing Services on G2: My Top Picks

May 6, 2026
My Take on the 8 Best Employee Experience Software
Channel Marketing

My Take on the 8 Best Employee Experience Software

May 5, 2026
How to Get More Google Reviews in 2026
Channel Marketing

How to Get More Google Reviews in 2026

May 5, 2026
How is AI Voice Assistant Adoption Really Going in 2026? G2’s AI Market Report Has the Answer
Channel Marketing

How is AI Voice Assistant Adoption Really Going in 2026? G2’s AI Market Report Has the Answer

May 4, 2026
What 770 Verified G2 Reviews and 7 Leading Vendors Reveal
Channel Marketing

What 770 Verified G2 Reviews and 7 Leading Vendors Reveal

May 4, 2026
Next Post
Reddit is weighing identity verification methods to combat its bot problem

Reddit is weighing identity verification methods to combat its bot problem

POPULAR NEWS

Trump ends trade talks with Canada over a digital services tax

Trump ends trade talks with Canada over a digital services tax

June 28, 2025
Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
15 Trending Songs on TikTok in 2025 (+ How to Use Them)

15 Trending Songs on TikTok in 2025 (+ How to Use Them)

June 18, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025
Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

November 4, 2025

EDITOR'S PICK

What It Means for the Ecommerce Industry

What It Means for the Ecommerce Industry

March 6, 2026
How Corporate Refugees Are Solving the Small Business

How Corporate Refugees Are Solving the Small Business

March 4, 2026
Mark Zuckerberg Details Meta’s Plan for Self-Improving, Superintelligent AI

Mark Zuckerberg Details Meta’s Plan for Self-Improving, Superintelligent AI

July 31, 2025

Change breaks trust. Here’s how communicators can rebuild it.

August 11, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • Playable Ads, Creative Testing, and Why Testing Volume Matters May 2025 (Updated)
  • PR Daily’s 2026 Social Media & Digital Awards finalists announced
  • Radioactive Rod Horns Location in Goat Simulator 3
  • What is SEO Intelligence? Key Features that You Should Use
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions