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Google will now allow you to remove visible watermarks from the images, videos, and music made with AI tools. With the update, you can toggle off a new “Media watermark” setting in Gemini and Google’s AI video generator, Flow.
When toggled off, Google will remove the “sparkle” watermark that appears in the bottom-right corner of content generated with the company’s Nano Banana and Omni models. Though visible watermarks are now optional, AI-generated content will have invisible SynthID watermarks and C2PA metadata embedded in the background, according to Josh Woodward, the vice president of Google Labs, Gemini, and AI Studio. That means you can still verify if a piece of content has one of these markers by asking Gemini or Search if it’s AI-generated.
While this change might make it more difficult to quickly discern if an image or video is AI-generated, many users have already been editing out visible watermarks. Other AI image generators, like OpenAI and Meta’s, also don’t apply visible watermarks. Instead, OpenAI relies on SynthID and C2PA to signal whether something is AI-generated, while Meta launched its own Content Seal standard. Anthropic also announced this week that it’s applying invisible watermarks to both AI-generated text and images.
Google plans on rolling out its new watermark setting to Search as well, but the toggle won’t launch in countries that require visible watermarks.
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