Jeep is launching a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible.
Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle and the artist within real wildlife environments without overtaking them.
The campaign was shot over two days in Muskoka, Northern Ontario. Nothing was staged or guaranteed, only observed. The work is running in National Geographic and Canadian Geographic.
Homonylo is an award-winning conservation photographer and filmmaker. In 2024, she was awarded the grand prize and title Bird Photographer of the Year (by Birdoty), becoming only the second woman to receive this honor.
The campaign for Jeep respects Homonylo’s practice, where presence matters more than proximity. “It hasn’t been about getting close enough. It’s about being quiet enough,” she explains. “If I’m silent, if I’m still, animals will come closer.”
During the photoshoot, a Canada lynx, known for its elusiveness, appeared briefly in the open. Owls, typically sensitive to human proximity, remained nearby longer than expected. A red fox was photographed asleep in the snow, undisturbed. Each image was the result of patience, timing, location, and a deliberately minimalist approach.
“Traditional automotive work often relies on power and presence, but this idea reimagines what that looks like,” said Vini Dalvi, Chief Creative Officer at Publicis Canada. “With the Cherokee Hybrid, quiet becomes a new expression of capability.”
Related
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.
