Self-serve ChatGPT ads are here…
After a limited test beginning in February, advertisers in the US can now sign up for the self-serve beta.
Beta Features
Because it’s beta, expect the options to be limited.
The only campaign objectives available are Clicks and Views. No conversions yet.
Targeting? Not really. Instead, use “context hints.” Here’s how OpenAI defines it:
Describe the conversations, topics, or keywords where your products or services may be relevant.
The ad itself only includes title, copy, landing page, and image. No multiple options per ad.
Track impressions, clicks, and spend. Is that it?
Only the Beginning
So it’s… basic. While it would be easy to be greedy, we shouldn’t expect much more than this at this early stage.
Of course, that’s assuming you’ve been accepted into the beta. I applied last Wednesday, and I’m still waiting for approval. I created my account and provided my info to verify my business. And that’s where I’m stuck.
Truthfully, it shouldn’t be surprising that there’s a rush to sign up. There’s been curiosity about this ever since it was announced that there would be ads on ChatGPT.
While the ChatGPT ads self-serve beta won’t offer much in terms of control or special features, there’s mystery regarding how well these ads will perform. LLMs like ChatGPT are eating into search, and I’ve certainly seen both for my site. Way fewer search referrals, but way more LLM referrals.
While the volume still can’t compete with Google, the quality of referrals I’m receiving from LLMs is significant. I regularly hear from new customers who found me through Claude or ChatGPT.
Needless to say, I’m looking forward to trying out the beta once I finally have it. Are you part of the beta?
