Rocket and Redfin Want to Turn Strangers Into Neighbors

DETROIT — Rocket and Redfin’s Super Bowl ad, “America Needs Neighbors Like You,” is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor.

Set to Lady Gaga’s reimagined version of Fred Rogers’ iconic theme song “Won’t You Be My Neighbor?,” the ad follows two teenage girls from different backgrounds whose lives intersect after major family transitions. The story explores how empathy, kindness and human connection thrive through shared experiences.

“Moving is one of the most meaningful decisions a family can make,” said Jonathan Mildenhall, Chief Marketing Officer of Rocket Companies. “In Rocket and Redfin’s first shared commercial, we see how changing friendships, new schools and rebuilding social circles can be incredibly difficult, especially for kids. The two teenage girls in our story show how kindness, when it shows up at the right moment, can turn a new place into a true community.”

The ad reflects an experience shared by millions of Americans. Nearly 40 percent of households with children relocate at some point, with one-in-five moving because of a major family transition, such as divorce or a growing family. For parents of teens, that change carries emotional weight, with more than 60 percent reporting their children feel social anxiety around moving.

At the same time, connection isn’t automatic. Only a quarter of Americans say they know most of their neighbors by name. Yet when relationships take root, the impact is meaningful: nearly seven-in-10 people have helped a neighbor or received help in the past year. Those everyday moments add up to real belonging. Homeownership deepens that sense of connection even further, with 71 percent of homeowners reporting a strong sense of community, reinforcing how stability and neighborliness grow stronger together.

“We believe that homeownership is about more than a transaction,” Mildenhall added. “Stability is why communities thrive. When people feel rooted, they’re more likely to show up for one another. That’s the role housing plays in strengthening neighborhoods, and why neighborliness is essential.”

“America Needs Neighbors Like You” was created in partnership with Mirimar, Rocket’s creative agency of record, Zenith, Rocket’s media agency of record and directed by Henry-Alex Rubin.

The Super Bowl spot also served as the centerpiece of an online game called The Great American Home Search, where players solved six clues on the Redfin app over a 48-hour period with the hope of winning a $1,000,000 home (hidden in the commercial).