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Home Google Marketing

Personalize your experience across Google based on your purchases, your way.

Josh by Josh
November 8, 2025
in Google Marketing
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Personalize your experience across Google based on your purchases, your way.


Whether it’s a show recommendation based on your favorite series or a new restaurant suggestion inspired by your go-to spot, people expect online experiences to be tailored. Soon, initially in the U.S., we’ll be rolling out a new way for you to get more personalized recommendations from Google.

Over the coming months, you can choose to further personalize your experience across Google based on purchase and pass (like boarding pass or loyalty card) information. That means that if you choose, you’ll be able to receive more relevant app and shopping recommendations, and won’t miss out on tailored offers or promotions from your favorite brands — helping you find more of what you love and even discover something new.

Our industry-leading technology and policy safeguards help ensure your information and privacy are protected. You choose if and how your purchase and pass information is used, including for ads — and we don’t sell this information to other companies. You’re always in control of your data and new settings help you easily change your preferences any time.



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