• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Wednesday, June 10, 2026
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Google Marketing

Epic Games sues Samsung and Google over Android sideloading

Josh by Josh
December 4, 2025
in Google Marketing
0
Epic Games sues Samsung and Google over Android sideloading



Stop me if you’ve heard this one before. Epic Games has opened a lawsuit over the difficulty of sideloading apps on Android, this time against both Samsung and Google over a new feature in One UI that adds another layer to blocking sideloading.

Sideloading apps on Android has existed since the beginning, unlike on Apple’s iOS where it’s only recently become available, even then with a huge set of hoops for developers and users to jump through, and only in the European Union. But sideloading an app on Android also isn’t particularly easy, as it requires enabling a few settings that are in place to prevent bad actors from sideloading malicious apps on your device.

On top of those existing settings, Samsung recently started enforcing a new aspect of its “Auto-Blocker” feature, first released in 2023 with a set of protections for apps, on newer Galaxy devices. The feature adds another layer to blocking sideloading apps that requires going into Settings manually to disable.

READ ALSO

Introducing DiffusionGemma

Google will save your Lens photos, Search Live recordings, and Translate audio for AI training

When the feature was first discovered earlier this year, Epic Games removed Fortnite from Samsung’s Galaxy Store as an act of protest.

Advertisement – scroll for more content

Epic Games is suing both Samsung and Google over the feature, alleging that the feature is illegal and “cements the Google Play Store as the only viable way to get apps on Samsung devices, blocking every other store from competing on a level playing field.”

We are filing a court case against Google and Samsung over coordinated efforts to block competition in app distribution on Samsung devices with Samsung’s default-on Auto Blocker feature. Auto Blocker is the latest in a long series of dealings in which Google and Samsung have agreed not to compete to protect Google’s monopoly power.

There seem to be two main complaints on Epic’s side. Firstly, that third-party app stores cannot be included in “Auto-Blocker,” which would allow them to install apps without the added step. Second, that Samsung’s new feature is enabled by default and requires an “exceptionally onerous 21 step process to download an app outside of the Google Play Store or the Samsung Galaxy Store.” Epic details that process in its blog post, where the number is obviously exaggerated (as “installing” screens are counted as a full step, and toggling a switch is counted as two steps).

Epic claims that “Auto-Blocker” directly “undermines” the recent jury decision in the Epic vs Google case that’s been ongoing for years now, and where Google was found to have an “illegal monopoly” with the Play Store and its billing options.

Auto Blocker undermines the jury’s unanimous decision in Epic v. Google, specifically that “Google entered into one or more agreements that unreasonably restrained trade in a relevant antitrust market” including “Agreements with OEMs [original equipment manufacturers] that sell mobile devices”. 

In the suit, Epic is asking for “Auto-Blocker” to be declared unlawful and mandate that the feature be removed or disabled by default.


Update: Google on Monday evening is out with a statement from Dave Kleidermacher (VP Engineering, Android Security and Privacy). The company explicitly says that it “did not request that Samsung create their Auto Blocker feature.”

“Epic’s latest lawsuit is a meritless and dangerous move. Google did not request that Samsung create their Auto Blocker feature.

While Android allows sideloading, Google and the security community have warned users for years about the real risks associated with downloading apps directly from the web. In the U.S., federal agencies, NGOs and fintech associations have guidance underscoring this issue. Governments around the world have requested additional solutions to help further protect users from the fraud, theft and abuse from sideloaded apps that are causing real harm to people’s lives. That’s why Google offers its own safety features such as Google Play Protect, which checks for harmful apps on a user’s device, regardless of where the app was downloaded. Android device makers are free to innovate and design additional safety features for their devices.

To make this about access to a game is deliberately misleading; this is about user safety. And Epic’s lawsuit puts their corporate interests above user protections.”

More on Epic Games:

Follow Ben: Twitter/X, Threads, Bluesky, and Instagram


Add 9to5Google as a preferred source on Google
Add 9to5Google as a preferred source on Google

FTC: We use income earning auto affiliate links. More.





Source_link

Related Posts

Introducing DiffusionGemma
Google Marketing

Introducing DiffusionGemma

June 10, 2026
Google will save your Lens photos, Search Live recordings, and Translate audio for AI training
Google Marketing

Google will save your Lens photos, Search Live recordings, and Translate audio for AI training

June 10, 2026
The Future Report: UK Teen Research Launch
Google Marketing

The Future Report: UK Teen Research Launch

June 10, 2026
Apple’s AI pitch will live or die by its privacy promise
Google Marketing

Apple’s AI pitch will live or die by its privacy promise

June 10, 2026
3 builders test out Gemma 4
Google Marketing

3 builders test out Gemma 4

June 10, 2026
Google makes AI Mode Pro visuals free during 2026 World Cup
Google Marketing

Google makes AI Mode Pro visuals free during 2026 World Cup

June 10, 2026
Next Post
11 Memorable Activations from the AWS re:Invent 2025 Show Floor

11 Memorable Activations from the AWS re:Invent 2025 Show Floor

POPULAR NEWS

Trump ends trade talks with Canada over a digital services tax

Trump ends trade talks with Canada over a digital services tax

June 28, 2025
15 Trending Songs on TikTok in 2025 (+ How to Use Them)

15 Trending Songs on TikTok in 2025 (+ How to Use Them)

June 18, 2025
Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025
Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

November 4, 2025

EDITOR'S PICK

Solving Brand Trade-Offs With Paradoxical Promises

Solving Brand Trade-Offs With Paradoxical Promises

September 23, 2025
Best Shopify Apps Every Store Owner Needs for Growth

Best Shopify Apps Every Store Owner Needs for Growth

October 30, 2025
Cost to Build an Aged Care Management Software Explained

Cost to Build an Aged Care Management Software Explained

September 12, 2025
NVIDIA Researchers Propose Reinforcement Learning Pretraining (RLP): Reinforcement as a Pretraining Objective for Building Reasoning During Pretraining

NVIDIA Researchers Propose Reinforcement Learning Pretraining (RLP): Reinforcement as a Pretraining Objective for Building Reasoning During Pretraining

October 14, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • How to Turn Stories into a Campaign Strategy
  • 5 Best CRM That Integrate With QuickBooks
  • Introducing DiffusionGemma
  • The Roles of Human Creativity and AI in Social Media Marketing – TopRank® Marketing
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions