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Lebara. Le-ba-ra. It’s a word that’s become so familiar to many of us, sonically at least, as to have become almost part of the wallpaper. But semantically, conceptually, literally – do many of us really know what it is? If you’re anything like me or the very small sample of around five to six people who just happened to be
The post If you’ve visited an off-licence, you’ve heard of Lebara – now thanks to Verve, the brand finally makes sense appeared first on BP&O – Branding, Packaging and Opinion.
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