Google partners with MrBeast to promote Gemini, Fitbit Air, more

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Google has struck a deal with MrBeast, the most popular YouTuber, to promote Gemini and Google Health, with one of the first partnerships being a challenge in “the planet’s most unforgiving landscapes.”

In a “multi-year partnership” that extends beyond YouTube, Google will work with MrBeast – aka Jimmy Donaldson – to promote Gemini and Google Health. This starts with a video going live on September 5 on the MrBeast channel that will see Jimmy and co racing through the jungle, desert, and the Arctic, relying on Gemini to help guide them through the challenge. Google says the Fitbit Air will also be integrated into an “upcoming challenge” of some kind.

An ad spot about Gemini will also feature Jimmy, showing how the AI assistant can be used to build out the channel’s infamous stunts.

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Google explains:

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As the first creator to reach 500 million YouTube subscribers, Jimmy Donaldson, better known as MrBeast, is always pushing the boundaries of what’s possible. Now, he’s tapping into Gemini to help him execute wilder concepts, showing his fans how they can use AI to help turn impossibly big ideas into reality. Along the way, he’ll also show how Google Health can support their daily fitness and wellness goals.

First up on September 5 is a new MrBeast video following Jimmy and his crew as they attempt to survive some of the most extreme and treacherous climates on Earth. Teams will race to navigate three of the planet’s most unforgiving landscapes — the jungle, the desert, and the Arctic — using Gemini to help them identify dangers, survive brutal weather changes, and stay one step ahead.

Beyond YouTube, keep an eye out for Jimmy’s upcoming spot in our newly launched Gemini campaign, where he’ll show how he uses the app as a partner to help him pull off the logistics of his signature, larger-than-life stunts. You’ll also see Jimmy integrate Fitbit Air into an upcoming challenge.

It’s far from the first time anyone has worked with MrBeast to market products. Samsung, as just one of many examples, partnered with the channel to use Galaxy phones for vlogging purposes back in 2023.