• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Saturday, April 18, 2026
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Brand Management

EDEKA and Royal A‑ware Announce Strategic Partnership for Scientific Research

Josh by Josh
April 18, 2026
in Brand Management
0
EDEKA and Royal A‑ware Announce Strategic Partnership for Scientific Research


German retailer EDEKA is launching the next phase of a new climate protection project in the milk supply chain. Together with four dairy producers – EMP Milchhof Prenzlau GmbH, NordseeMilch eG, Royal A-ware, and Molkerei Gropper GmbH & Co. KG – EDEKA is developing a standardised, transparent, and scalable system to reduce greenhouse gas emissions. With this, the project partners aim to further shape their ambitious sustainability goals. Leuphana University Lüneburg is providing scientific support for the project.

Together with the four dairy producers, EDEKA is striving to gradually make its own supply chains more sustainable. This is precisely where the project involving EMP, NordseeMilch, Royal A-ware, and Gropper comes into play. The central principle of the collaboration: practical, data-driven, and scalable solutions. Through their commitment, the project partners are taking on a pioneering role in the German market. The participating dairy producers are also in close contact with their dairy farmers, ensuring their perspectives are continually taken into account. The project deliberately focuses not on premium or niche programmes, but on conventional supply chains and thus on the entire dairy sector.

Image source: Deposit Photos
Image source: Deposit Photos

Step by step towards greater comparability and impact

In the current project phase, a standard for data collection and emissions calculations is being developed in line with the requirements of the Science Based Targets initiative (SBTi). This should make emissions data more comparable, traceable, and consistent. At the same time, the project brings together existing knowledge and initiatives from dairy producers, and each measure is assessed for its climate impact, economic viability, and feasibility. In addition, training courses, practical tests, and targeted support for dairy farmers are being developed. From 2027 onwards, the focus will increasingly shift to how the measures can be implemented across the entire value chain – particularly those with a particularly high reduction effect, which can be realised on a large scale in the future.

Broad expertise in the project for realistic and transferable results

The dairy producers involved in the project are key partners of EDEKA in the field of private-label products and bring together a wide range of expertise. EMP represents the East German agricultural structure, whilst NordseeMilch represents cooperatively organised, North German farms, and also contributes experience in the field of scientific collaboration. Thanks to existing, proven market concepts, Royal A-ware possesses extensive knowledge of implementing measures to further reduce greenhouse gas emissions. Gropper, as a representative of the central and southern German agricultural sector, contributes practical experience through the ‘Klimahöfe’ project.

This mix of experience and knowledge reflects a broad spectrum of different production conditions.

Leuphana University provides scientific guidance for the project and is investigating new forms of collaboration for future-proof supply chains. In addition, the consultancy firm Quantis is responsible for independent project management.

With this unique project, EDEKA is working with dairy producers and their dairy farmers to develop a practical, transferable, and scientifically sound climate protection model, which has been lacking on the German market until now. The shared goal: a transparent and scalable industry solution that will also be open to other dairy producers in the future, including their dairy farmers and other organisations.





Source_link

READ ALSO

Kane Footwear Signs Landmark Deal with NFL Star

Slam dunk: The logo that defined a league

Related Posts

Kane Footwear Signs Landmark Deal with NFL Star
Brand Management

Kane Footwear Signs Landmark Deal with NFL Star

April 17, 2026
Brand Management

Slam dunk: The logo that defined a league

April 17, 2026
Wall’s Kicks Off Ice Cream Season with ‘LickScrolling’ Social Media Campaign
Brand Management

Wall’s Kicks Off Ice Cream Season with ‘LickScrolling’ Social Media Campaign

April 16, 2026
Could Apple Be Building AI‑Powered Glasses?
Brand Management

Could Apple Be Building AI‑Powered Glasses?

April 16, 2026
Walmart Expands Sustainability Efforts Through U.S. Cotton Trust Protocol
Brand Management

Walmart Expands Sustainability Efforts Through U.S. Cotton Trust Protocol

April 15, 2026
Louis Vuitton Launches Its First Monogram Hotel Experience in London
Brand Management

Louis Vuitton Launches Its First Monogram Hotel Experience in London

April 14, 2026
Next Post
Once close enough for an acquisition, Stripe and Airwallex are now going after each other

Once close enough for an acquisition, Stripe and Airwallex are now going after each other

POPULAR NEWS

Trump ends trade talks with Canada over a digital services tax

Trump ends trade talks with Canada over a digital services tax

June 28, 2025
Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
15 Trending Songs on TikTok in 2025 (+ How to Use Them)

15 Trending Songs on TikTok in 2025 (+ How to Use Them)

June 18, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025
Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

Comparing the Top 7 Large Language Models LLMs/Systems for Coding in 2025

November 4, 2025

EDITOR'S PICK

Circle to Search adds continuous translation

Circle to Search adds continuous translation

September 7, 2025
Google’s latest AI model uses a web browser like you do

Google’s latest AI model uses a web browser like you do

October 8, 2025
Content & Context Planning Calendar 2026 for Publishers – VDO.AI Blogs

Content & Context Planning Calendar 2026 for Publishers – VDO.AI Blogs

December 4, 2025
Restrict Words and Phrases from AI-Generated Text

Restrict Words and Phrases from AI-Generated Text

August 26, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • The Gambling Industry Spent $3.9 Billion on Marketing Last Year. Here Is What the Data Shows.
  • Once close enough for an acquisition, Stripe and Airwallex are now going after each other
  • EDEKA and Royal A‑ware Announce Strategic Partnership for Scientific Research
  • Building a Better Measurement Practice: The ROI-driven RFP
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions