PR Solutions
Top Stories of 2025: Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign
The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle....
Real-Time Reputation Monitoring In The Era Of Intense Scrutiny
A single viral post can erase years of brand equity in hours. I’ve watched executives freeze when their phones light...
The New Corporate Communications Playbook
Twenty percent turnover. Fifteen percent budget cuts. A C-suite demanding measurable ROI while stakeholders scrutinize every sustainability claim and AI...
Will SEO Be Replaced By AI? Nope. That’s NOT How Google Works
SEO has been “dead” more times than I can count.First, social media was supposed to replace it.Then voice search.Now artificial...
Counter-intelligence is now a communications function
Strategic communications means more than managing messaging. It means protecting reputation through intelligence capabilities. Elie Jacobs is founding partner of...
Digital PR for Beauty Brands: Social Storytelling Wins
The beauty industry has reached an inflection point where traditional press releases and media kits gather dust while TikTok tutorials...
How Will ChatGPT Affect SEO? It’s Not What You Think
When ChatGPT first showed up, the SEO world split in two.One side thought it would break Google Search.The other thought...
Why internal marketing is essential for internal communications
Borrowing tactics from external marketing can help internal communicators achieve the results that matter to them. Michael DesRochers is the...
Crisis Communications For Blockchain Under Regulatory Scrutiny
When a regulator’s inquiry lands in your inbox at 2 a.m., the clock starts ticking on your company’s valuation, your...
8 AI Optimization Tools I’ve Tested and Still Use
Every week, there is a new “game-changing” AI platform promising instant rankings, perfect content, and effortless visibility in Google and...
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