This month, YouTube received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row. In 2021, YouTube became the first streaming platform ever to receive this MRC accreditation, which highlights the effectiveness of YouTube’s content-level brand safety protections and our commitment to rigorous industry standards.
The MRC’s accreditation also certifies that our three inventory suitability tiers — Expanded, Standard and Limited Mode — all deliver brand-safe ad placements, with content suitability based on advertiser selection.
Over the years, we’ve expanded advertisers’ ability to choose where their ads run, and we’ve made sustained investments in policy and enforcement to ensure ads don’t run alongside brand-unsafe content. As part of the accreditation process, the MRC assessed our AI-powered enforcement systems, our teams of human reviewers, and the policies that determine which videos are eligible to run ads.
We remain committed to supporting a responsible advertising ecosystem and maintaining industry-leading brand safety for our partners.
