PR Solutions
Where Parents Actually Find Brands Now: The Platform Playbook You Need
Traditional search advertising is losing ground with parent audiences, and the numbers tell a story most marketing directors already feel...
What communicators get wrong about AI-assisted measurement
“The best tool in everyone’s tech stack is critical thinking.” Most communicators using GenAI tools understand the “garbage in, garbage...
The High-Stakes Reality of Restaurant Marketing Compliance
Marketing a restaurant has never been more complex. Between federal food safety guidelines, state-specific alcohol advertising restrictions, and local health...
Why cultural insight beats product messaging every time
How UScellular thinks about relevance. Brands shouldn’t try to force relevance by explaining product features. Instead, they should tap into...
Strategic PR for Restaurant Differentiation
The restaurant industry has never been more crowded—or more unforgiving. Independent operators face chain expansion, third-party delivery saturation, and a...
3 lessons from USAA on building campaigns that actually change behavior
Stop launching campaigns. Start changing systems. When most communicators think of social impact campaigns, they might imagine check-writing, sponsorships or...
What Is it & How to Rank as an Entity?
Search engines are changing.Instead of just matching keywords, modern search engines rely on entity SEO to understand what your content...
The Scoop: Organizations attempt to remove the bad from the good in Cesar Chavez’s legacy
Plus: Polymarket plays it safe; the power of quirky backstories; the general public’s mistrust of AI in branded content. Accusations...
How Pet Service Owners Can Win Local Markets Through Strategic PR and Marketing
Running a pet services business means competing for attention in a crowded marketplace where trust determines everything. National chains have...
Making complexity feel simple: Using curiosity and pattern-spotting
From crisis response to health policy messaging, Rebecca Fuller Beeler of the American Academy of Family Physicians shares how curiosity...
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