PR Solutions
‘The work around work’: What AI can really do for communicators
Digging into the best use of AI. It’s easy to look at AI and see it as an opportunity to...
AI Marketing Funnels: Convert Leads Fast
Your team is stretched thin, campaigns are underperforming, and the CEO wants 30% growth with the same headcount. Manual lead...
The Next Era of PR Leadership: Inclusion, Influence and Accountability
Communications campaigns “can’t put people in a box anymore,” said Monique Soriano-Foreman, an account director at Burson in New York....
How to strengthen your AI governance
Insights from a legal expert. Many companies have AI policies, or guidelines that spell out how the technology should be...
From ‘Whiz Kids’ to CCOs: AAPI communicators reshape the industry
But some worry the ‘bamboo ceiling’ remains. Asian Americans and Pacific Islanders are the fastest-growing ethnic group in the U.S....
What’s Next for Beauty Media and Brand Discovery
The beauty industry is experiencing a structural shift in how consumers discover, evaluate, and purchase products. Traditional search behaviors are...
Build an AI prompt library in 5 steps
Turn your prompts into an operationalized process. Internal communicators know how to build systems. They’ve created templates for executive town...
How to Rank In Answer Engines With Listicles
Search for your category inside Perplexity.Not your brand name. Your category.Look at which companies get cited in the answer.Now ask...
The Scoop: U.S. men’s hockey team offer divided responses after locker room controversy
Plus: Olympic hockey player responds to AI deepfake shared by White House; Paramount poised to acquire Warner Bros. Some members...
Community-Led Beauty Brand Growth: Turn Customers Into Your Most Powerful Marketing Engine
The beauty industry has reached an inflection point. Traditional advertising no longer delivers the returns it once did, and consumers—particularly...
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