PR Solutions
What Chicago Taught Me About Slowing Down and Thinking More Strategically
It’s Travel Tuesday on wiredPRworks, and this story might sound familiar to anyone who navigates transportation routes, leadership paths, or...
The Four Signals: How to Engineer a Brand to Be Cited Inside AI Answers
When a buyer asks ChatGPT, Perplexity, Google AI Overviews, or Gemini who the leaders are in your category, the AI...
My op-ed was flagged as AI. It wasn’t.
What happens when good writing is called AI? Jennifer Farr is senior account director, public relations, at Earnscliffe. I recently...
The Scoop: The cheap all-you-can-eat AI buffet may be coming to an end
Plus: Misinformation swirls around White House Correspondents’ dinner shooting; Adidas makes hay of marathon record smash. In the early days...
AI has changed entry-level hiring. Most interviews haven’t.
The challenge for interviewers is distinguishing between candidates who sound ready — and those who will become ready under pressure....
How nonprofits can win back the public’s trust after repeated scandals
The time to be brave is now. The public is growing skeptical of organizations that claim to do good. Whether...
3 fixes for a splintered brand
It starts internally first. When an organization rebrands after a period of growth, internal teams must be on the same...
The 3 elements behind every effective story
How PR pros can create narratives that influence behavior. Whether a company is refreshing its logo, launching a new product...
THE ACCOUNTING & FINANCE SOFTWARE AI VISIBILITY INDEX 2026
A 5WPR study of how the most important B2B software category gets surfaced — or disappears — inside AI-powered buyer...
The Scoop: Nike, Meta and Microsoft detail top priorities as they slash jobs, offer early retirement
Plus: Quince is under fire for copyright infringement in social ads; Microsoft explains new direction for Xbox. Three major companies...
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