Marketing Attribution and Consulting

Marketers can’t track AI prompts the same way they track rankings.AI systems give probabilistic responses that change even when users...

Then, finally, you want to give it feedback.Every time it gives you output and you've added context, you've added storytelling,...

Effectively generating leads requires an intentionally designed lead generation funnel. A well-structured funnel helps you connect with the right prospective...

Many brands treat social media management as a content problem. Post enough, and results should follow. But post volume alone...

Social media has moved well beyond distribution to become a primary engine for influence, credibility, and discovery in B2B marketing....

AI tools like ChatGPT, Google AI Overviews, and Perplexity are now a first stop for product research and brand comparisons....

Innovation in B2B marketing is tough. Actually, innovation in general is tough. The rate of truly disruptive ideas has slowed...

Most customers take multiple touchpoints to convert: They discover your brand, compare alternatives, return for another look, and buy when...

This post features insights from the “Authentic Content Builds Buyer and Customer Trust” panel at Forrester B2B Summit North America...

Google Ads puts your business in front of people who are already looking for what you sell — through Search...