Marketing Attribution and Consulting

UCP-powered checkout has begun appearing in Google Search product listings, allowing logged-in users to transact via a “Buy” button directly...

ChatGPT is one of the most-used AI platforms on the web — and it’s starting to drive more web traffic. Semrush’s...

A website migration doesn't have to cost you traffic. Permanent ranking drops and lost traffic aren't always caused by the migration...

A growing share of buying decisions is being shaped inside AI tools like ChatGPT, Perplexity, and Google's AI Mode and...

AI platforms have become a key part of how people shop for financial products. Before users sign up, compare fees, or...

In the business world, you don’t have to look far to see that collaborating with business influencers and creators has...

Publishing content is just the start. To keep pages performing in both traditional search and AI platforms, you need to...

If you've done keyword research before, you know the problem: hundreds of terms that look slightly different, no clear way...

AI agents can search, compare options, and complete actions on behalf of users. That means they’re deciding which brands to interact...

Appearing prominently in search results comes down to avoiding SEO mistakes that are easy to fix once you know what...