Marketing Attribution and Consulting

Reporting on AI search visibility is harder than reporting on organic rankings — the signals are distributed across platforms, traffic...

Google announced new agentic capabilities coming to Search — including information agents that monitor the web on a user's behalf...

Pay-per-click (PPC) advertising puts your business directly in front of your target audience in a controlled way. With PPC, you set...

Google announced Gemini 3.5 Flash — designed to be Google’s most capable agentic and coding model to date — and...

People are searching differently in 2026 than they used to.Google and Bing remain the biggest search engines, but AI tools...

Updated May 13, 2026 It used to be that outsourcing your marketing meant finding the villager with the loudest voice...

Google Analytics 4 now includes a dedicated AI Assistant channel in its Default Channel Group reports.The new channel makes it...

Google published the official guide on May 15, 2026, specifically addressing how to optimize for generative AI features in Google...

Most creators learn how to do YouTube keyword research by picking a high-volume phrase and reverse-engineering a video idea to...

Buyer-intent keywords reflect searches related to shopping and purchasing decisions. To find answers and evaluate their options, users now turn...