Event Management

When US Foods realized that its 15-year-old Food Fanatics show was starting to get too “vanilla,” the food distributor decided...

The bravest brands know how to cross boundaries in the most epic of ways, and this year, they’re reaching for...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed...

‘Shine City’ featured a cohesive look and modern designs by an Atlanta illustrator for Coca-Cola, smartwater and Simply Keeping a...

Lollapalooza belonged to pop artists this year, with Zara Larsson drawing her biggest U.S. crowd, Tate McRae going viral for...

More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our...

Get Smart About Revenue: 16 Road-Tested Ways to Make a Sponsorship Strategy Stick Sponsorships are what make events go ’round....

Experiential marketers are the bosses of the attendee journey, but this summer, we’re seeing a burst of creative attention around...

Most agendas are built for coverage. Sessions get packed back to back, the recording goes up, and everyone moves on...

‘Camp Crayola’ introduces the brand’s biggest adult-focused lineup in 123 years As adults battle burnout and seek creative, screen-free ways...