Event Management

In this series, we’re exploring how experiential marketers are approaching their surveys—from the methods to the madness, and everything in...

How the brand led with loyalty, and altered perceptions, at Coachella and Stagecoach As Alaska Airlines continues its evolution from...

When experiential agency TRO activated BMW’s new M series launch at the Goodwood Festival of Speed, the team needed to...

If you’ve never squeezed a poop-in-a-bag squishy or considered a calming mousse for your cat, you’ve never been to SuperZoo....

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee...

See your numbers Get a personalized, no-commitment savings report. Have a question? Ask Regpack AI anything. Regpack Insights: Your Registration...

From private meeting pods to underground transit upgrades to green certifications, convention venues are raising the bar on the attendee...

Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart...

Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made...

You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them...