Event Management

Tracking activations on-site, and around New York City A record 22-day US Open tournament is underway in Queens, NY, featuring...

Networking can be hard, especially for introverts, so Liz Lathan and Nicole Osibodu co-founded Club Ichi to welcome event professionals...

You’re using more tools than ever to run your event. So why does it feel harder to run, not easier?...

“Today’s top performers are well-traveled, and a lot of them can book their own luxury resort. What they can’t replicate...

Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers...

How B2B brands are rewarding VIPs with amusement park takeovers You’ve gathered your company’s top sellers or clients in one...

Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts...

This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to...

The most digitally native generation to date, Gen Alpha is moving away from screens to real-world activities, but those experiences have...

Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend...