Channel Marketing

So far, plotting demand generation on the calendar has worked. We have planned quarters, launched campaigns, reviewed performance, and tried...

Welcoming the Year of the Horse with momentum and purpose in Singapore The Lunar New Year is always a moment...

If you work in customer experience, marketing, or product, you already know customer journeys aren’t linear. People bounce between channels,...

People turn to ChatGPT for researching, building tools, and—yes—even buying.But many brands have no idea what’s happening inside ChatGPT. They’re...

I didn’t wake up one day and choose Dropbox or Google Drive. They just…happened. One link came from a client,...

Video has quietly become one of the most important tools in my day-to-day work as a marketer. Best video communication...

“Your storage is almost full.” Is there a sentence in the English language more terrifying than that? That tiny notification...

Most marketing channels ask you to play by someone else’s rules. Email doesn’t. Social algorithms decide who sees your content....

TL;DR:  Review-platform citation share increases meaningfully with stronger purchase intent, based on an analysis of ~35,000 ChatGPT citation URLs captured...

Email marketing delivers one of the highest ROIs in digital marketing, but only when the messages are relevant, timely, and...