Channel Marketing

The international electronics publishing community is welcoming an important new voice with the launch of Elettronica Tech, a specialist Italian...

📌 THE GIST Marketing success stories are written as if the tactic caused the result. The tactic didn’t. A set...

ERP evaluation in 2026 feels deceptively simple. Most platforms check the same boxes: AI, automation, real-time dashboards, and helpful integrations....

If you’re asking this question, you’re probably in one of three situations: evaluating both platforms for a first-time enterprise buy,...

Recent research entitled “The State of Marketing to Engineers” confirms what many B2B marketers have long believed, i.e., reaching technical...

📌 THE GIST American consumers are carrying more credit card debt than at any point in history — and the...

A therapist spending two hours on notes after a full clinical day isn't a productivity problem. It's a software problem....

Choosing the right omnichannel campaign builder is one of the most important decisions a marketing team needs to make. Two...

I’ve seen that delayed insight and inconsistent visibility into claims and cost data are compounding risk too quickly. This is...

For the past twenty years, online marketing has been made by humans and aimed directly at humans—a fact so obvious...