Channel Marketing

Between work tools, personal subscriptions, and everyday apps, I juggle more logins than I can realistically keep track of. Remembering...

For most enterprise teams, the customer journey has become a series of disconnected events.  You send an email, a user...

I’ll be honest: I’ve spent way too many hours of my life staring at survey builders, trying to figure out...

In April 2025, anonymized queries made up 46.77% of website traffic. This is data from before AI Overviews were launched....

Leaderboards that don’t drive real loyalty. Points programs that feel hollow. Badges no one cares about. When you bolt these...

Five times a day, someone asks me the same question: “Ivana, what’s working in marketing?” I wish I had a...

Your brand isn't what you say it is anymore. It's what AI decides it is. While you're reading this, thousands...

ChatGPT processed 2.5 billion prompts per day as of July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based...

You’re asking the wrong question if you’re evaluating omnichannel marketing platforms based on the number of features they offer. Enterprise...

Let’s be real for a second: do we really need another AI tool? My browser tabs are already a chaotic...