Brand Management
Why People Snack: The Human Needs Food Brands Forget
The president of Snacking Global at Mars, Andrew Clarke, recently spent some time chatting with The Wall Street Journal. Mr....
Iconic Bratz Dolls Step into Gymshark Style
Gymshark and Bratz collaboration. Image source: Gymshark Gymshark, the British activewear powerhouse, has launched a capsule collection with Bratz, blending...
Panasonic Announces the New Japanese Microwave, Designed for Modern American Kitchens
Panasonic Consumer Electronics Company announced the launch of the Panasonic Japanese Countertop Microwave NN-SF57RM, a thoughtfully designed kitchen appliance that...
PTT Station Launches “Market of Happiness” to Empower Local Entrepreneurs
PTT has initiated a timely and impactful effort to strengthen Thailand’s grassroots economy through its “Market of Happiness” programme, a...
The Difference Between Positioning And Messaging
Alongside category design, messaging, storytelling, and thought leadership, positioning is where your company claims its strategic seat within the market’s...
Employer Branding’s Next Chapter: Why Measurement Matters More Than Ever
After doing this work for nearly two decades, it is remarkable to watch employer branding evolve. And no, despite some...
Health brands you’ll see during the 2026 FIFA World Cup
This article originally appeared in MM+M. The 2026 FIFA World Cup kicks off on Thursday afternoon, featuring some of the...
Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum identity — BP&O
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Why Iconic Brands Need To Earn Permission To Change
Ferrari’s recent introduction of the Luce, its first fully electric four-door model, has sparked exactly the kind of controversy one...
Meet Squibby: The official hype machine for bold science
Every campaign has a star. Sometimes you know who it is from the beginning. Sometimes they show up wearing purple...
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