Brand Management

Collecting great stories is only half the job. The other half ensures those stories reach the right people at the...

Charlotte Tilbury has been named the UK’s most environmentally friendly consumer brand in a new ranking of more than 25,000...

The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces a colorful US $400 pocket watch, and collectors...

Leo is billed as a “hair rejuvenation brand”,founded by duo Jason Saks (who carries the rather sweet, and quite funny...

Brand strategy, naming and identity for Keyek, the identity assurance authority for government, defence and enterprise. Keyek delivers indisputable proof...

LI-NING announced a long-term partnership with 4x Championship titles, 2x MVP, and Olympic Gold Medalist Stephen Curry and Curry Brand....

There is a moment in many employee-owned companies when the story sounds complete. “We are employee-owned.” It is a powerful...

Jacquemus has partnered with Nike and the Fédération Française de Football (FFF) to launch a lifestyle capsule collection. The line...

Visual communication is now one of the primary ways buyers judge credibility, understand value, compare options, and decide whether a...

Food trends are a funny old thing aren’t they. And just as design trends are never just about ‘aesthetics’ –...