Brand Management
Raffles Hotels & Resorts Debuts Its First Ready-to-Wear Collection
A look from Raffles’ “The Butler Did It” collection. Image source: Raffles via WWD Raffles Hotels & Resorts debuts its...
The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers. There’s no hesitation with my answer. It’s new...
Kanal by Base Design — BP&O
Kanal is a museum-to-be with an admirable yet bold raison d’être that defies much of what we think we know...
Leading Brands Win On Consumer-Perceived Value
Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from...
How brands showed up at Super Bowl LX
With some 30-second spots exceeding $10 million, the Super Bowl remains one of branding’s most consequential stages—where companies launch products,...
Maybank Launches Five-Year ROAR30 Strategy to Drive Sustainable Growth
From left to right, Dr. Siew Chan Cheong, Group Chief Strategy & Transformation Officer; En. Shafiq Abdul Jabbar, Group Chief...
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract,...
Eat Dirt by Cachete Jack and Marta Veludo Studio — BP&O
The best branding and packaging projects – or at least the ones that most excite this slightly jaded old design...
BIRKENSTOCK Debuts Exclusive 2026 Year of the Fire Horse Capsule
r1030073 n1030092 | ARIZONA BIG BUCKLE HEX | RUST RED | VELVET r1031204 | ARIZONA CNY PRINT HEX | VANILLA...
HOULTE Unveils a Collection Designed to Age with Its Owner
HOULTE has revealed sophisticated wood storage cabinets and bedroom essentials designed to handle the reality of modern living, offering premium construction...
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