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Maximising Eloqua Advanced Intelligence: An introduction

Oracle Eloqua Advanced Intelligence is now included as standard in the Eloqua platform. It uses artificial intelligence to help you make better decisions, personalise your communications, and increase engagement.

Access the webinar replay today to discover how.

Access the webinar replay

Eloqua User Group | July 2025

iMac with Oracle Eloqua Fatigue Analysis Dashboard on screen.

Eloqua Advanced Intelligence delivers four key functions to support your CX objectives

Fatigue Analysis

Monitors how often your contacts receive emails, so you can adjust your messaging and reduce opt-outs.

Send Time Optimisation

Sends emails when your contacts are most likely to open them, based on their past behaviour.

Account Intelligence

Provides engagement scores, making it easier to prioritise and target accounts.

Generative AI

Assists with content creation and generates compelling subject lines for your campaigns.

See these features in Eloqua

“Organizations are beginning to create the structures and processes that lead to meaningful value from gen AI.

While still in early days, companies are redesigning workflows, elevating governance, and mitigating more risks.”

SOURCE: McKinsey & Co. | The state of AI: How organizations are rewiring to capture value | March 12, 2025 | Survey

Fatigue Analysis

Campaign success hinges heavily on the ability to engage and delight with relevant communications. But how do you know if your contacts are no longer engaged or delighted with your communications? What if you’ve got the frequency wrong? What if you have segments with different communication needs?

Oracle Eloqua uses Fatigue Analysis to gauge the optimal level of engagement for each of your individual contacts.

Give your campaign the best chance of success with Send Time Optimisation

Eloqua already knows when your audience opens their emails; now, with Send Time Optimisation (STO), you have an increased chance of getting your message in front of people when they’re most likely to open them.

Keep in mind that you have no control over human behaviour, which means emails could be delivered at 2:00 am on a Saturday. However, you can select which emails are sent with STO.

Need help getting started with your STO strategy? Contact us.

Give your campaign the best chance of success with Send Time Optimisation

Eloqua already knows when your audience opens their emails, now with Send Time Optimisation (STO) you have an increased chance of getting your message in front of people when they’re most likely to open your emails.

Keep in mind, you have no control over human behaviour, which means emails could be delivered at 2:00 am on a Saturday. You can select which emails are sent with STO.

Account Intelligence

Eloqua now assigns a score to each account to support your ABM objectives, making it easier to see which accounts are engaging most with your content,

Two types of dashboards show you useful Account trends and activities:

Account Engagement Overview (shown here) provides a rollup of all accounts.
The Account Performance dashboard focuses on a single account, presenting a comprehensive roll-up of all contacts within that account.

MacBook with Eloqua Email Design Editor and Gen-AI in use.

You can use Generative AI in all areas of Eloqua

Wherever you write copy in Eloqua, you have access to the GenAI tools to support you.

The GenAI tools are available to help you create subject lines for your emails. You can also use GenAI to "Generate" new copy or to "Create Variation" of existing copy in the email or landing page design editors.

The Design editors

The GenAI tools are available to help you create subject lines for your emails. You can also use GenAI to “Generate” new copy or to “Create Variation” of existing copy in the email or landing page design editors.

The Content editors

The same level of functionality is available in the Content editors, i.e. Dynamic Content, Shared Content and Content Blocks.

New to Generative AI?
Try these five tips to write better prompts

Be clear & specific

Avoid ambiguity. The more precise you are with your request, the better the AI can understand and generate relevant output.

Try this…

Instead of “Write about dogs,” try “Write a 200-word persuasive essay about why golden retrievers make excellent family pets, focusing on their temperament and trainability.”

Provide context & constraints

Give the AI enough background information for it to understand the purpose and scope of your request. Also, define any limitations or requirements.

Try this…

Instead of “Create a story,” try “Write a short story (under 1000 words) set in a futuristic city, where the protagonist is a detective investigating a mysterious disappearance. The tone should be noir, and include a surprising plot twist at the end.”

Specify format & length

If you have a desired output format (e.g., bullet points, a poem, a script) or a specific length (e.g., 500 words, 3 paragraphs), state it clearly. This helps the AI structure its response appropriately.

Try this…

For instance, “Generate a list of 10 actionable tips for improving time management, presented as bullet points.”

Use keywords & examples (if applicable):

Incorporate relevant keywords that help guide the AI towards the desired topic or style.

Try this…

If you have an example of the kind of output you’re looking for, even a short snippet, include it to illustrate your intent further. “Describe a peaceful forest scene, using descriptive language similar to this: ‘Sunlight dappled through the leaves, painting shifting patterns on the mossy ground…’”

Iterate & refine

Don’t expect perfection on the first try. If the initial output isn’t quite what you wanted, refine your prompt based on the AI’s response. Analyse what was missing or incorrect and adjust your instructions accordingly. It’s often a process of trial and error to get the best results.