You may have noticed some significant improvements recently to Meta’s AI-generated text and images. Before you laugh to yourself and move on, read below.
While AI-generated text has historically been pretty darn awful, it’s much better now. But more importantly, Meta’s now generating image options that use your provided image as the template. The only change is to the main headline text, assuming you included text on your images.
We’re not talking about those low-quality AI-generated images that look obviously AI-generated from a mile away. These are your images, but with new text on them. And Meta’s able to do this while not changing any of the other text, font, colors, or formatting of the image.
It’s basically your image, but with a new headline on it. And that’s pretty great.
Both of these updates are tied to Meta’s Advantage+ Creative Text Generation options. Let’s take a closer look…
AI-Generated Text-in-Image Swap
One of the biggest challenges for advertisers is keeping up with expectations related to creative diversification. Create more high-quality images and videos that Meta can use to reach your ideal audience.
Well, Meta added a feature that will make this easier.
When you’re going through the initial ad setup process, you may see an updated Text step. There will be three columns:
- Column 1: Creative Steps Menu
- Column 2: Your Primary Text and Headline Options
- Column 3: Advantage+ Creative Text Generation
The Advantage+ Creative section received a significant upgrade, and it’s not just related to text.
My initial ad inputs included five primary text options, five headlines, and three crops of a single image that featured text. The ad promotes my Power Hitters Club – Elite community, and I was leaning into the pain points of agency owners struggling to find support.
Here is the square version of the original image that I provided…
But here’s where it gets interesting. In the Advantage+ Creative section on the right, Meta came up with three alternate angles for this ad. Each angle included text alternatives and at least two new image options, for a total of eight.
What is great about these options is that Meta didn’t just go off on a creative tangent like you’ll find in the “Image Generation” section. The original image was used as the template. Here’s an example of the “Access to experienced community” angle.
Meta only touched the main headline text. “Meta Ads Support for Agency Owners” was swapped out for “Your Meta Ads Team Just Got Bigger.” Nothing else was changed. The colors, font styles, top banner, and bottom icons all stayed the same.
Here’s another one…
Like I said, there are eight in all. The headlines of the new images are all consistent with the AI-generated text options that go along with them.
Here’s one more, for good measure.
You can unselect any of these if you don’t like the images. But I’ve gotta be honest. I’m not turning any of them off. They’re all really good alternatives to throw into the rotation.
Improved AI-Generated Text
The risk of accepting the text-swap images above is that they rely on Meta’s AI-generated text angles being good in the first place. Historically, they have been awful.
But, like I said, those headlines were solid. And this is certainly tied to the fact that the AI-generated primary text and headlines that Meta’s producing are mostly solid as well.
They’re not perfect, and there’s more that can go wrong with long ad copy than with a single headline. But they’re at least close enough to be acceptable.
Of course, if I don’t like them, I can either edit them to be more in line with my voice or remove them entirely.
Don’t Forget Branding
This is a good time to remind you to make sure that you define your Branding in Ads Manager. You can find it under the Threads profile selector in the top Identity section.
You’ll be able to add your logo, brand font, colors, text tone, visual style, and restricted words to help guide Meta’s AI-generated text and creative.
While these are controls you should not skip if you want to use AI-generated text and images, I’ve also found that they’re not followed as strictly as I’d like. Meta still uses an occasional emoji when I wouldn’t. Or Meta will occasionally include a word that I’ve added to the Restricted Words list.
But this detail will likely be addressed eventually. And I can’t ignore that the quality of these options is far better now, which can significantly improve my ability to churn out text and image options for my ads.
Your Turn
Have you noticed these improvements to AI-generated text and images? What do you think?
Let me know in the comments below!
