One of the most common questions creators and brands ask: “Is my engagement rate good?”
The answer depends on your follower count. A 5% engagement rate looks very different for a neighborhood café with 500 fans than for a news publisher with half a million.
That’s why we analyzed 52 million Facebook posts across 213,000 accounts with over 6.9 billion engagements collectively, to see how engagement rates shift by follower tier. The result was a clear picture of what “good” looks like — from under 1,000 followers all the way up to 1 million or more.
⚡ Want to explore more metrics like reach, posting frequency, and growth rate? Check out our Facebook benchmarks tool.
🔢 The average Facebook account today
- Median engagement rate: 3.8%
- Average posting frequency: 34 posts per month (~1 per day)
- Average follower growth rate: 0.5% per month
- Median reach per post: 365
This is the “typical” Facebook account. But averages only tell part of the story. The more useful insight comes when you compare your own performance to accounts of a similar size.
🧮 Learn how we calculate engagement rates in What is Engagement Rate?
🪜 Engagement rates by follower tier
Here are the engagement rates to expect at each follower tier on Facebook from nano to mega accounts.
0 – 1K followers: Early traction is personal
- Engagement rate: 8.8%
- Posting frequency: 19 posts/month or 4 to 5 posts per week
- Growth rate: 0.7% per month
- Median reach per post: 21
At this stage, engagement is at its peak because your audience is mostly people you know — friends, family, and early customers. They interact heavily, which makes the rate look high.
According to Buffer data, the best time to post on Facebook is 5 a.m. on Monday. Posts shared in the early morning generally get the highest media engagement of the entire week.
🟢 Do this: Use this stage to build the habit of posting consistently. Experiment with different formats (links, text, images, video) and track what sparks the most interaction. Don’t overthink performance — consistency is the real win here.
📖 Learn more about your best time to post in Best Time to Post on Facebook: Updated for 2025
1 – 5K followers: Broadening your circle
- Engagement rate: 5.6%
- Posting frequency: 23 posts/month or ~5 per week
- Growth rate: 0.1% per month
- Median reach per post: 129
As your audience expands beyond your close circle, engagement naturally dips. That’s not a failure — it’s a sign that you’re starting to reach a wider, less personally connected group.
🟢 Do this: Keep up a steady posting rhythm and start noting which types of posts perform better. At this stage, optimization matters: look at your top-performing posts and create variations.
5 – 10K followers: Finding repeatable wins
- Engagement rate: 4.7%
- Posting frequency: 35 posts/month (~1 per day)
- Growth rate: 0.2%/month
- Median reach per post: 271
Engagement rates continue to dip slightly, but you’re now reaching hundreds per post. This is where patterns start to emerge — you’ll likely notice certain topics, visuals, or formats consistently outperforming others.
Note the content types that perform best. We found that posts with photos tend to get 34.7% more engagement than text-based posts and 43.8% more engagement than video posts.
🟢 Do this: Identify repeatable formats (like templates, series, or hooks) to scale without reinventing the wheel each week.
📖 Learn more about which formats perform best in Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed
10 – 50K followers: Momentum with scale
- Engagement rate: 4.6%
- Posting frequency: 56 posts/month (~2 per day)
- Growth rate: 0.5%/month
- Median reach per post: 629
At this level, you’re getting real traction — thousands of people reached monthly. Engagement rate holds steady, but the raw number of interactions is far larger.
🟢 Do this: Consider boosting posts that are already doing well to extend reach. Organic engagement is strong here, but ads can amplify your winners.
📖 Learn more about how to boost your content in How to Run Facebook Ads: Beginner’s Guide to Advertising on Facebook
50 – 100K followers: Audience maturity
- Engagement rate: 4.3%
- Posting frequency: 107 posts/month (~3 to 4 per day)
- Growth rate: 0.2%/month
- Median reach per post: 1,646
Your content is reaching thousands, but growth slows and posting frequency climbs. This reflects how competitive the feed is at higher levels.
🟢 Do this: Focus on quality signals (comments and shares) over vanity metrics. They carry more weight in Facebook’s algorithm at this scale.
100 – 500K followers: High visibility, lower rate
- Engagement rate: 3.9%
- Posting frequency: 179 posts/month (~6 per day)
- Growth rate: 0.1%/month
- Median reach per post: 2,846
Here, engagement looks lower in percentage terms, but each post still pulls in thousands of interactions. Maintaining quality and volume becomes the real challenge.
🟢 Do this: Build systems — whether through scheduling tools, templates, or a content team — to sustain posting without sacrificing quality.
📖 Start with scheduling and add it to your system with How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)
500K – 1M followers: Scale brings pressure
- Engagement rate: 4.2%
- Posting frequency: 302 posts/month (~10 per day)
- Growth rate: 0.0%/month
- Median reach per post: 8,800
At this point, reach skyrockets, but growth plateaus. Engagement percentages tick up slightly, but at such scale, maintaining connection is hard.
🟢 Do this: Prioritize content that builds loyalty — community posts, live sessions, behind-the-scenes — instead of just volume.
1M+ followers: Huge reach, steady rates
- Engagement rate: 3.8%
- Posting frequency: 436 posts/month (~14 per day)
- Growth rate: 0.7%/month
- Median reach per post: 15,683
Massive audiences mean massive baseline reach. But engagement plateaus, and volume is extreme. At this tier, systems and teams are often essential.
🟢 Do this: Balance reach with trust. Be selective about sponsored posts and prioritize formats that spark meaningful interactions.
Why engagement changes as accounts grow
Smaller accounts often see higher engagement because audiences are tighter-knit and more personal — your parents, extended family and best friend from kindergarten.
As follower counts climb, engagement rates dip — but absolute interactions grow.
That’s why the most useful benchmark is the one that matches your tier, not accounts 10x your size.
What these benchmarks mean for you
With a sharp focus on Facebook, you can see steady growth on Facebook.
- For small accounts: focus on building habits and experimenting.
- For mid-sized accounts: optimize your content mix and double down on formats that work.
- For larger accounts: invest in systems, retaining audience loyalty, and sustainable workflows.
Growth on Facebook isn’t linear — but consistency pays off at every stage.
🤔 Curious how your account stacks up? Explore the full dataset with our Facebook benchmarks tool.
