In this episode, Marketing Cube is joined by Shruti Rajan from Wati to explore why WhatsApp is emerging as a serious channel for B2B marketing. The session covers the current state of WhatsApp adoption, who’s using it, and how it complements email as part of a multichannel strategy.
You’ll see practical examples of WhatsApp flows for webinar registration, webinar passcode delivery, and on-demand webinar summaries, plus how native forms, webhooks, and marketing automation integrations can reduce friction and enable real-time, two-way engagement.
